The marketing casebook : cases and concepts

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Bibliographic Details
Main Authors	Dibb, Sally, 1963- (Author), Simkin, Lyndon, 1961- (Author)
Format	Book
Language	English
Published	London : Thomson Learning, 2001
Edition	2nd ed.
Subjects	marketing případové studie case studies
ISBN	1861526245 978-1-86152-624-3
Physical Description	xvi, 337 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/DIBB,S.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/DIBB,S.
Status Long term loan – Due: 31.12.2099	More Information	Location FaME	Call Number 339.138/DIBB,S.