The marketing casebook : cases and concepts

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Bibliographic Details
Main Authors: Dibb, Sally, 1963- (Author), Simkin, Lyndon, 1961- (Author)
Format: Book
Language: English
Published: London : Thomson Learning, 2001
Edition: 2nd ed.
Subjects:
marketing
případové studie
case studies
ISBN: 1861526245 978-1-86152-624-3
Physical Description: xvi, 337 s. : il. ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2099 		Description

Location
 FaME Call Number 339.138/DIBB,S.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/DIBB,S.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/DIBB,S.

Status Description Location Call Number
Long term loan - Due : 31.12.2099 FaME 339.138/DIBB,S.
30 days Open access collection 339.138/DIBB,S.
In house loan Study room - 3rd floor 339.138/DIBB,S.

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