Marketing a management muzeí a památek : od přípravy expozice k prožitku návštěvníka, budování publika, strategický management, komunikace a propagace, rozvoj finančních zdrojů, kultura a cestovní ruch

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Bibliographic Details
Main Author: Kesner, Ladislav, 1961- (Author)
Format: Book
Language: Czech
Published: Praha : Grada Publishing, 2005
Edition: 1. vyd.
Series: Expert
Subjects:
CESTOVNÍ RUCH
KULTURA
kulturní památky
management
MARKETING
MARKETING SLUŽEB
muzea
strategický management
ISBN: 8024711044
Physical Description: 304 s. : il.

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Specific loan 		Description

Location
 FMK/ÚMK Call Number 069/KESNER,L.
Status
Missing 		Description

Location
 FMK/ÚMK Call Number 069/KESNER,L.
Status
Long term loan – Due : 31.12.2099 		Description

Location
 FMK Call Number 069/KESNER,L.
Status
30 days 		Description

Location
 Open access collection Call Number 069/KESNER,L.
Status
30 days 		Description

Location
 Open access collection Call Number 069/KESNER,L.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 069/KESNER,L.

Status Description Location Call Number
Specific loan FMK/ÚMK 069/KESNER,L.
Missing FMK/ÚMK 069/KESNER,L.
Long term loan - Due : 31.12.2099 FMK 069/KESNER,L.
30 days Open access collection 069/KESNER,L.
30 days Open access collection 069/KESNER,L.
In house loan Study room - 3rd floor 069/KESNER,L.

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