Global marketing strategies

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Bibliographic Details
Main Authors	Jeannet, Jean-Pierre (Author), Hennessey, Hubert D. (Author)
Format	Book
Language	English
Published	Boston, Mass : Houghton Mifflin, c2004
Edition	6th ed.
Subjects	marketing mezinárodní marketing světová ekonomika strategický marketing marketingový management případové studie učebnice
ISBN	0618310592 0618310606
Physical Description	xxi, 613, [8] s. : il., mapy ; 24 cm

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