Global marketing strategies

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Bibliographic Details
Main Authors: Jeannet, Jean-Pierre (Author), Hennessey, Hubert D. (Author)
Format: Book
Language: English
Published: Boston, Mass : Houghton Mifflin, c2004
Edition: 6th ed.
Subjects:
marketing
mezinárodní marketing
světová ekonomika
strategický marketing
marketingový management
případové studie
učebnice
ISBN: 0618310592
0618310606
Physical Description: xxi, 613, [8] s. : il., mapy ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/JEANNET,J.P.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/JEANNET,J.P.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/JEANNET,J.P.
In house loan Study room - 3rd floor 339.138/JEANNET,J.P.

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