Global and multinational advertising

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Bibliographic Details
Other Authors Englis, Basil G. (Editor)
Format Book
LanguageEnglish
Published Hillsdale, N.J : Lawrence Erlbaum Associates, 1994
SeriesAdvertising and consumer psychology
Subjects
ISBN0805813950
Physical Descriptionxii, 266 s.

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Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 659/GLOBAL