Exploring marketing research

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Bibliographic Details
Main Author	Zikmund, William G., 1943- (Author)
Format	Book
Language	English
Published	Mason : Thomson, c2003
Edition	8th ed.
Subjects	marketing marketingový výzkum marketing research učebnice textbooks
ISBN	0324181485
Physical Description	xxi, 744 s. : il. ; 29 cm

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