Cases in strategic marketing management

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Bibliographic Details
Main Authors Vincze, Julian W. (Author), Anderson, Carol H. (Author)
Format Book
LanguageEnglish
Published Boston : Houghton Mifflin, c2000
Subjects
management
MARKETING
marketingový management
strategický management
ISBN0395870534
Physical Descriptionxvii, 460 s. : il. ; 26 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/VINCZE,J.W.

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