Holdings: Cases in strategic marketing management

Cases in strategic marketing management

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Bibliographic Details
Main Authors:	Vincze, Julian W. (Author), Anderson, Carol H. (Author)
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin, c2000
Subjects:	management MARKETING marketingový management strategický management
ISBN:	0395870534
Physical Description:	xvii, 460 s. : il. ; 26 cm

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	339.138/VINCZE,J.W.

Status	Description	Location	Call Number
30 days		Open access collection	339.138/VINCZE,J.W.