Brand sense : build powerful brands through touch, taste, smell, sight, and sound

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Bibliographic Details
Main Author	Lindström, Martin, 1970- (Author)
Other Authors	Kotler, Philip, 1931- (Writer of accompanying material)
Format	Book
Language	English
Published	New York : Free Press, c2005
Subjects	řízení značky obchodní značky obchodní jméno reklama a propagace psychologie reklamy smyslové vnímání brand management brand name products advertising psychology of advertising senses and sensation studie studies
ISBN	0743267842 978-0-7432-6784-7
Physical Description	xii, 237 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number 005/LINDSTROM,M.
Status 30 days - deposit	More Information	Location Depository	Call Number 005/LINDSTROM,M.
Status 30 days	More Information	Location Open access collection	Call Number 005/LINDSTROM,M.