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Brand sense : build powerful brands through touch, taste, smell, sight, and sound

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Bibliographic Details
Main Author:	Lindström, Martin, 1970- (Author)
Other Authors:	Kotler, Philip, 1931- (Writer of accompanying material)
Format:	Book
Language:	English
Published:	New York : Free Press, c2005
Subjects:	řízení značky obchodní značky obchodní jméno reklama a propagace psychologie reklamy smyslové vnímání brand management brand name products advertising psychology of advertising senses and sensation studie studies
ISBN:	0743267842 978-0-7432-6784-7
Physical Description:	xii, 237 s. : il. ; 24 cm

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Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	005/LINDSTROM,M.
Status 30 days	Description Location	Open access collection	Call Number	005/LINDSTROM,M.
Status 30 days	Description Location	Open access collection	Call Number	005/LINDSTROM,M.

Status	Description	Location	Call Number
30 days		Open access collection	005/LINDSTROM,M.
30 days		Open access collection	005/LINDSTROM,M.
30 days		Open access collection	005/LINDSTROM,M.