Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh

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Bibliographic Details
Main Author Aaker, David A., 1938- (Author)
Other Authors Jungmann, Vilém (Translator)
Format Book
LanguageCzech
Published Brno : Computer Press, 2003
EditionVyd. 1.
SeriesPraxe manažera
Subjects
identita organizace
management
obchodní značky
brand name products
corporate identity
příručky
handbooks, manuals, etc.
ISBN8072268856
Physical Description306 s. : il. ; 23 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 005/AAKER,D.A.
Status 30 days - deposit More Information Location Depository Call Number 005/AAKER,D.A.
Status 30 days More Information Location Open access collection Call Number 005/AAKER,D.A.
Status 30 days - deposit More Information Location Depository Call Number 005/AAKER,D.A.
Status 30 days More Information Location Open access collection Call Number 005/AAKER,D.A.
Status Specific loan More Information Location FMC/DMC Call Number 658/AAKER,D.A.
Status Specific loan More Information Location FMC/DMC Call Number 658/AAKER,D.A.
Status 30 days – Due: 05.01.2026 More Information Location Open access collection Call Number 005/AAKER,D.A.
Status 30 days – Due: 15.12.2025 More Information Location Open access collection Call Number 005/AAKER,D.A.
Status Withdrawn More Information Location FaME Call Number 658/AAKER,D.A.
Status Long term loan – Due: 31.12.2028 More Information Location FaME Call Number 658/AAKER,D.A.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 658/AAKER,D.A.

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