Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh

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Bibliographic Details
Main Author: Aaker, David A., 1938- (Author)
Other Authors: Jungmann, Vilém (Translator)
Format: Book
Language: Czech
Published: Brno : Computer Press, 2003
Edition: Vyd. 1.
Series: Praxe manažera
Subjects:
identita organizace
management
obchodní značky
brand name products
corporate identity
příručky
handbooks, manuals, etc.
ISBN: 8072268856
Physical Description: 306 s. : il. ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Specific loan 		Description

Location
 FMK/ÚMK Call Number 658/AAKER,D.A.
Status
Specific loan 		Description

Location
 FMK/ÚMK Call Number 658/AAKER,D.A.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 658/AAKER,D.A.
Status
Long term loan – Due : 01.11.2024 		Description

Location
 FaME Call Number 658/AAKER,D.A.
Status
Discarded 		Description

Location
 FaME Call Number 658/AAKER,D.A.
Status
30 days 		Description

Location
 Open access collection Call Number 005/AAKER,D.A.
Status
30 days – Due : 06.05.2024  Recall This 		Description

Location
 Open access collection Call Number 005/AAKER,D.A.
Status
30 days - deposit – Due : 29.04.2024  Recall This 		Description

Location
 Depository Call Number 005/AAKER,D.A.
Status
30 days 		Description

Location
 Open access collection Call Number 005/AAKER,D.A.
Status
30 days – Due : 03.05.2024  Recall This 		Description

Location
 Open access collection Call Number 005/AAKER,D.A.
Status
30 days - deposit  Place a Hold 		Description

Location
 Depository Call Number 005/AAKER,D.A.
Status
30 days - deposit  Place a Hold 		Description

Location
 Depository Call Number 005/AAKER,D.A.

Status Description Location Call Number
Specific loan FMK/ÚMK 658/AAKER,D.A.
Specific loan FMK/ÚMK 658/AAKER,D.A.
Long term loan - Due : 21.12.2028 FaME 658/AAKER,D.A.
Long term loan - Due : 01.11.2024 FaME 658/AAKER,D.A.
Discarded FaME 658/AAKER,D.A.
30 days Open access collection 005/AAKER,D.A.
30 days - Due : 06.05.2024  Recall This Open access collection 005/AAKER,D.A.
30 days - deposit - Due : 29.04.2024  Recall This Depository 005/AAKER,D.A.
30 days Open access collection 005/AAKER,D.A.
30 days - Due : 03.05.2024  Recall This Open access collection 005/AAKER,D.A.
30 days - deposit  Place a Hold Depository 005/AAKER,D.A.
30 days - deposit  Place a Hold Depository 005/AAKER,D.A.

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