Holdings: Basic marketing :

Basic marketing : a global-managerial approach

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Bibliographic Details
Main Authors:	Perreault, William D. (Author), McCarthy, E. Jerome 1928- (Author)
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin, 2002
Edition:	15th ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	MARKETING
ISBN:	0072525231
Physical Description:	xli, 793 [44] s. : il. + 1 CD-ROM.

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Glossary of Terms

Status	Description	Location	Call Number
Status 30 days	Description + 1 CD Location	Open access collection	Call Number	339.138/PERREAULT,W.D.
Status In house loan	Description + 1 CD Location	Study room - 3rd floor	Call Number	339.138/PERREAULT,W.D.

Status	Description	Location	Call Number
30 days	+ 1 CD	Open access collection	339.138/PERREAULT,W.D.
In house loan	+ 1 CD	Study room - 3rd floor	339.138/PERREAULT,W.D.