Basic marketing : a global-managerial approach
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Boston :
McGraw-Hill/Irwin,
2002
|
| Edition | 15th ed. |
| Series | McGraw-Hill/Irwin series in marketing
|
| Subjects | |
| ISBN | 0072525231 |
| Physical Description | xli, 793 [44] s. : il. + 1 CD-ROM. |
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|---|---|---|---|---|
| Status In house loan | More Information + 1 CD | Location Study room - 3rd floor | Call Number 339.138/PERREAULT,W.D. | |
| Status 30 days | More Information + 1 CD | Location Open access collection | Call Number 339.138/PERREAULT,W.D. |