The art of cause marketing : how to use advertising to change personal behavior and public policy

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Bibliographic Details
Main Author	Earle, Richard, 1932- (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill, c2000
Subjects	cause-related marketing kampaň reklamní masmédia neziskové organizace protidrogové programy protikuřácké programy psychologické aspekty reklama rozhlasová reklama sociální marketing televizní reklama
ISBN	0071387021
Physical Description	xiv, 322 s. : il. ; 23 cm

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