The art of cause marketing : how to use advertising to change personal behavior and public policy

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Bibliographic Details
Main Author: Earle, Richard, 1932- (Author)
Format: Book
Language: English
Published: New York : McGraw-Hill, c2000
Subjects:
cause-related marketing
kampaň reklamní
masmédia
neziskové organizace
protidrogové programy
protikuřácké programy
psychologické aspekty
reklama
rozhlasová reklama
sociální marketing
televizní reklama
ISBN: 0071387021
Physical Description: xiv, 322 s. : il. ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2099 		Description

Location
 FMK Call Number 339.138/EARLE,R.
Status
Missing 		Description

Location
 FMK Call Number 339.138/EARLE,R.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/EARLE,R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/EARLE,R.

Status Description Location Call Number
Long term loan - Due : 31.12.2099 FMK 339.138/EARLE,R.
Missing FMK 339.138/EARLE,R.
30 days Open access collection 339.138/EARLE,R.
In house loan Study room - 3rd floor 339.138/EARLE,R.

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