Strategie und Technik der Werbung : Verhaltenswissenschaftliche Ansätze

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Bibliographic Details
Main Author	Kroeber-Riel, Werner (Author)
Format	Book
Language	German
Published	Stuttgart : Kohlhammer, 1993
Edition	4. Aufl.
Series	Kohlhammer Edition Marketing
Subjects	reklama a propagace reklamní strategie emoce
ISBN	3170126407
Physical Description	218 s. : il. ; 21 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number 659/KROEBER-RIEL,W.