Strategic marketing management cases

Saved in:
Bibliographic Details
Main Authors: Cravens, David W. (Author), Crittenden, Victoria Lynn (Author), Lamb, Charles W., 1944- (Author)
Format: Book
Language: English
Published: Boston : Irwin/McGraw-Hill, c1999
Edition: 6th ed.
Series: The Irwin/McGraw-Hill series in marketing
Subjects:
ISBN: 0256261253
Physical Description: xvi, 624 s. : il. + 1 disketa.

Cover

Table of contents

Status Description Location Call Number
Status
30 days
Description
+ disketa
Location
Open access collection Call Number 339.138/CRAVENS,D.W.
Status
In house loan
Description
+ disketa
Location
Study room - 3rd floor Call Number 339.138/CRAVENS,D.W.

Status Description Location Call Number
30 days + disketa Open access collection 339.138/CRAVENS,D.W.
In house loan + disketa Study room - 3rd floor 339.138/CRAVENS,D.W.