Strategic marketing management cases

Saved in:

Bibliographic Details
Main Authors	Cravens, David W. (Author), Crittenden, Victoria Lynn (Author), Lamb, Charles W., 1944- (Author)
Format	Book
Language	English
Published	Boston : Irwin/McGraw-Hill, c1999
Edition	6th ed.
Series	The Irwin/McGraw-Hill series in marketing
Subjects	MARKETING případové studie strategický marketing
ISBN	0256261253
Physical Description	xvi, 624 s. : il. + 1 disketa.

Cover

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information + disketa	Location Study room - 3rd floor	Call Number 339.138/CRAVENS,D.W.
Status 30 days	More Information + disketa	Location Open access collection	Call Number 339.138/CRAVENS,D.W.