Holdings: Strategic marketing management cases

Strategic marketing management cases

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Bibliographic Details
Main Authors:	Cravens, David W. (Author), Crittenden, Victoria Lynn (Author), Lamb, Charles W., 1944- (Author)
Format:	Book
Language:	English
Published:	Boston : Irwin/McGraw-Hill, c1999
Edition:	6th ed.
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	MARKETING případové studie strategický marketing
ISBN:	0256261253
Physical Description:	xvi, 624 s. : il. + 1 disketa.

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Table of contents

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Status	Description	Location	Call Number
Status 30 days	Description + disketa Location	Open access collection	Call Number	339.138/CRAVENS,D.W.
Status In house loan	Description + disketa Location	Study room - 3rd floor	Call Number	339.138/CRAVENS,D.W.

Status	Description	Location	Call Number
30 days	+ disketa	Open access collection	339.138/CRAVENS,D.W.
In house loan	+ disketa	Study room - 3rd floor	339.138/CRAVENS,D.W.