Examining the effect of short product placement videos on brand image : a three-way interaction model = Zkoumání účinku krátkých videoklipů product placementu na image značky : model třístranné interakce : doctoral thesis

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Bibliographic Details
Main Author	Kim, Anh Dao (Dissertant)
Other Authors	Pilík, Michal, 1978- (Thesis advisor)
Format	Book
Language	English
Subjects	product placement sociální média social media brand placement brand image short video clip three-way interaction doktorské disertace higher doctoral dissertations
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Physical Description	245 stran : ilustrace ; 25 cm

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