Fashion advertising and public relations : a historical and sociological perspective

• Main Author: Topić-Rutherford, Martina (Author)
• Format: Electronic eBook
• Language: English
• Published: London : Routledge, 2026.
• Series: Mastering fashion management.
• Subjects: módní průmysl > dějiny; módní průmysl > sociální aspekty; reklama a propagace; reklama a propagace > sociální aspekty; dějiny reklamy; public relations; fashion industry; fashion industry > history; fashion industry > social aspects; advertising; advertising > social aspects; history of advertising; elektronické knihy; učebnice; electronic books; textbooks
• ISBN: 9781003515043; 9781040662700; 9781040519493
• Physical Description: 1 online zdroj (261 stran) : ilustrace.