Strategic advertising management

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Bibliographic Details
Main Authors	Percy, Larry (Author), Elliott, Richard H., 1948- (Author)
Format	Book
Language	English
Published	Oxford : Oxford University Press, [2021]
Edition	Sixth edition
Subjects	reklamní strategie strategický marketing marketingová komunikace reklama a propagace advertising strategy strategic marketing communication in marketing advertising učebnice vysokých škol textbooks (higher)
ISBN	978-0-19-883561-5 0-19-883561-2
Physical Description	xxi, 475 stran : ilustrace ; 25 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/PERCY,L.