Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge

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Bibliographic Details
Main Author	King, Katie, 1967- (Author)
Format	Book
Language	English
Published	London ; New York : Kogan Page, 2019
Edition	First published
Subjects	umělá inteligence marketing inovace artificial intelligence innovations monografie případové studie monographs case studies
ISBN	978-0-7494-8339-5
Physical Description	x, 207 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/KING,K.

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