Advertising & IMC : principles & practice

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Bibliographic Details
Main Authors	Moriarty, Sandra E. 1943- (Author), Mitchell, Nancy (Author), Wood, Charles (Author), Wells, William (Author)
Format	Book
Language	English
Published	Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2019]
Edition	11e
Subjects	reklama a propagace marketingová komunikace advertising communication in marketing integrated marketing communications učebnice vysokých škol textbooks (higher)
ISBN	978-1-292-26206-2 1-292-26206-0
Physical Description	664 stran : ilustrace (převážně barevné), portréty ; 28 cm

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