Global marketing

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Bibliographic Details
Main Authors	Green, Mark C. (Author), Keegan, Warren J., 1936-2014 (Author)
Format	Book
Language	English
Published	Harlow, Essex : Pearson, [2026]
Edition	Global edition
Subjects	marketing marketingový výzkum marketingový management mezinárodní marketing globální změny strategický marketing marketing research marketing management international marketing global changes strategic marketing učebnice textbooks
ISBN	978-1-292-48271-2 1-292-48271-0
Physical Description	639 stran : ilustrace ; 28 cm

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Status In process	More Information	Location Study room - 3rd floor	Call Number 339.138/GREEN,M.C.