Marketing management

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author), Chernev, Alexander (Author)
Format	Book
Language	English
Published	Harlow : Pearson, [2026]
Edition	Seventeenth edition, global edition
Subjects	marketingový management marketing management učebnice vysokých škol textbooks (higher)
ISBN	978-1-292-46271-4 1-292-46271-X
Physical Description	551 stran : barevné ilustrace ; 27 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In process	More Information	Location Study room - 3rd floor	Call Number 339.138/KOTLER,P.

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