Marketing for hospitality and tourism

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Baloglu, Seyhmus (Author)
Other Authors	Morosan, Cristian (Contributor)
Format	Book
Language	English
Published	Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2022]
Edition	Eight edition
Subjects	cestovní ruch marketing destinací management cestovního ruchu marketingová komunikace pohostinství pohostinská zařízení marketingový management marketing cestovního ruchu tourism destination marketing tourism management communication in marketing catering trade catering facilities marketing management tourism marketing učebnice případové studie textbooks case studies
ISBN	978-1-292-36351-6 1-292-36351-7
Physical Description	686 stran : barevné ilustrace ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In process	More Information	Location Study room - 3rd floor	Call Number 338/KOTLER,P.