Marketing research for the tourism, hospitality and events industries

• Main Author: Kolb, Bonita M. (Author)
• Format: Electronic eBook
• Language: English
• Published: London ; New York : Routledge, 2025.
• Edition: Second edition.
• Subjects: Tourism > Research > Methodology > Textbooks.; Hospitality industry > Research > Methodology > Textbooks.; Entertainment events > Research > Methodology > Textbooks.; Marketing research > Methodology > Textbooks.; elektronické knihy; electronic books
• ISBN: 9781003568636; 9781040363737; 9781040363713; 9781032940403
• Physical Description: 1 online zdroj

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.The second edition of this textbook has been updated to include: New conten...