Business to business marketing management : a global perspective

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Bibliographic Details
Main Authors	Zimmerman, Alan S., 1942- (Author), Blythe, Jim, 1951- (Author), Tzempelikos, Nektarios (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2026
Edition	Fifth edition
Subjects	průmyslový marketing marketingový management industrial marketing marketing management učebnice vysokých škol textbooks (higher)
ISBN	978-1-003-86313-7
Physical Description	xiii, 542 stran : ilustrace, grafická znázornění ; 25 cm

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Status	More Information	Location	Call Number
Status In process	More Information	Location Study room - 3rd floor	Call Number 339.138/ZIMMERMAN,A.S.