The psychology of advertising

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Bibliographic Details
Main Authors	Fennis, B. M., 1968- (Author), Stroebe, Wolfgang (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2025
Edition	Fourth edition
Subjects	psychologie reklamy spotřebitelské chování psychology of advertising consumer behavior kolektivní monografie collective monographs
ISBN	978-1-032-59613-6
Physical Description	xii, 498 stran : ilustrace ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In process	More Information	Location Study room - 3rd floor	Call Number 15/FENNIS,B.M.

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