Principles of direct, database and digital marketing

Saved in:

Bibliographic Details
Main Authors	Tapp, Alan (Author), Whitten, Ian (Author), Housden, Matthew (Author)
Format	Book
Language	English
Published	Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Auckland ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, 2014
Edition	Fifth edition
Subjects	přímý marketing internetový marketing databáze direct marketing Internet marketing databases kolektivní monografie collective monographs
ISBN	978-0-273-75650-7
Physical Description	xiv, 559 stran : ilustrace ; 24 cm

Cover

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In process	More Information	Location Study room - 3rd floor	Call Number 339.138/TAPP,A.