Marketing 6.0 : the future is immersive

• Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
• Format: Electronic eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]
• Subjects: Marketing.; Technology.; elektronické knihy; electronic books
• ISBN: 9781119835370; 9781119835387; 9781119835219
• Physical Description: 1 online zdroj (vii, 247 stran) : ilustrace

"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integ...