Marketing fashion : strategy, branding and promotion

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Bibliographic Details
Main Author	Posner, Harriet (Author)
Format	Book
Language	English
Published	London : Laurence King, 2024
Edition	Third edition
Subjects	marketing obchodní značky móda odívání reklama a propagace brand name products fashion clothing advertising marketing módy příručky handbooks and manuals
ISBN	978-1-52942-032-6
Physical Description	288 stran : ilustrace (převážně barevné) ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/POSNER,H.

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