Greener products : the making and marketing of sustainable brands

• Main Author: Iannuzzi, Al (Author)
• Format: Electronic eBook
• Language: English
• Published: Boca Raton : CRC Press, 2024.
• Edition: Third edition.
• Subjects: Green marketing.; Green products.; elektronické knihy; electronic books
• ISBN: 9781003441939; 9781040101025; 9781040101018; 9781032579870; 9781032579856
• Physical Description: 1 online zdroj (xvi, 285 stran) : ilustrace, mapy

"Sustainability and its competitive advantage is the goal of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making & Marketing of Sustainable Brands, written by a...