Marketing ethics and consumer society : practising inclusive, responsible and sustainable marketing

• Other Authors: Daskalopoulou, Athanasia (Editor), Yannopoulou, Natalia (Editor)
• Format: Electronic eBook
• Language: English
• Published: London ; New York : Routledge, 2025.
• Subjects: Marketing > Moral and ethical aspects.; Marketing > Social aspects.; Social responsibility of business.; elektronické knihy; electronic books
• ISBN: 9781003604549; 9781040326640; 9781032994918; 9781032994901
• Physical Description: 1 online zdroj

"This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the m...