The Elgar companion to marketing and the sustainable development goals

• Other Authors: Voola, Ranjit (Editor), Carlson, Jamie (Editor), Makkar, Marian (Editor), Bosangit, Carmela (Editor), Goswami, Paromita (Editor)
• Format: Electronic eBook
• Language: English
• Published: Northampton : Edward Elgar Publishing, 2025.
• Edition: First edition.
• Series: Elgar companions to the sustainable development goals.
• Subjects: Sustainable Development Goals (Project) > Marketing.; Sustainable development > Marketing.; elektronické knihy; electronic books
• ISBN: 9781035328208; 9781035328192
• Physical Description: 1 online zdroj (420 stran).

"This interdisciplinary Companion explores the pivotal role of marketing in advancing the Sustainable Development Goals (SDGs). It provides diverse perspectives on how marketing strategies can drive sustainable development including sustainable consumer behaviour and emphasises the importance o...