Relationship-Oriented Sustainability Marketing : Concepts, Challenges, and Opportunities

• Main Authors: Grunwald, Guido (Author), Kara, Ali (Author), Spillan, John E. (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
• Edition: 1st ed. 2025.
• Series: Palgrave studies in marketing, organizations and society,
• Subjects: Marketing.; Industrial management > Environmental aspects.; Communication in organizations.; elektronické knihy; electronic books
• ISBN: 9783031883491; 9783031883484
• ISSN: 2661-8621
• Physical Description: 1 online zdroj (XX, 268 stran) : ilustrace.

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current lit...