Sustainable marketing : strategic marketing for people, planet and profit

• Main Authors: Shams, S. M. Riad, 1979- (Author), Brown, David M. (Author), Hardcastle, Kimberley (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer, [2025]
• Series: Classroom companion. Business.
• Subjects: Social responsibility of business.; Green marketing.; Marketing > Social aspects.; elektronické knihy; electronic books
• ISBN: 9783031791307; 9783031791291
• ISSN: 2662-2874
• Physical Description: 1 online zdroj (xx, 569 stran) : ilustrace.

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competitive advantage through its societal and environmental impact. It presents complex cross-dis...