International business and culture : challenges in cross-cultural marketing and management

• Other Authors: Bartosik-Purgat, Małgorzata (Editor), Guzek, Monika (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Routledge, 2024.
• Series: Routledge studies in international business and the world economy.
• Subjects: nadnárodní společnosti; interkulturní management; interkulturní marketing; mezinárodní obchod; international business enterprises; intercultural management; intercultural marketing; international trade; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781032636962; 9781040042489; 9781040042458; 9781032633893
• Physical Description: 1 online zdroj.