International business and culture : challenges in cross-cultural marketing and management

• Other Authors: Bartosik-Purgat, Małgorzata (Editor), Guzek, Monika (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Routledge, 2024.
• Series: Routledge studies in international business and the world economy.
• Subjects: International business enterprises.; Management.; Marketing.; elektronické knihy; electronic books
• ISBN: 9781032636962; 9781040042489; 9781040042458; 9781032633893
• Physical Description: 1 online zdroj.

International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various asp...