Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation.

• Main Author: Gazzola, Patrizia
• Other Authors: Pavione, Enrica, Ferrazzano, Francesco
• Format: Electronic eBook
• Language: English
• Published: New York : Routledge, 2024.
• Edition: 1st ed.
• Series: Routledge Focus on Business and Management Series
• Subjects: Physical fitness centers.; Sporting goods industry.; Sport clothes industry.; elektronické knihy; electronic books
• ISBN: 9781003475699; 9781040153796; 9781040153819; 9781032755885
• Physical Description: 1 online zdroj

The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to...