Strategic content marketing : creating effective content in practice

• Main Authors: Farkas, Dan (Author), Geier, Rebecca (Author)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
• Subjects: Marketing.; Internet marketing.; elektronické knihy; electronic books
• ISBN: 9781003369103; 9781000962697; 9781000962659; 9781032438498; 9781032438481
• Physical Description: 1 online zdroj

"Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside intervie...