Transformative marketing : combining new age technologies and human insights

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Bibliographic Details
Main Authors	Kumar, V., 1957- (Author), Kotler, Philip, 1931- (Author)
Format	Book
Language	English
Published	Cham : Palgrave Macmillan, [2024]
Series	Palgrave executive essentials
Subjects	marketing internetový marketing umělá inteligence digitální technologie Internet marketing artificial intelligence digital technologies monografie monographs
ISBN	978-3-031-59636-0
Physical Description	xxix, 379 stran : ilustrace (převážně barevné) ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/KUMAR,V.

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