Marketing management

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author), Brady, Mairead (Author), Goodman, Malcolm (Author), Hansen, Torben, 1966- (Author)
Format	Book
Language	English
Published	Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, 2024
Edition	5th European edition
Subjects	marketing strategický marketing marketingový management marketingová komunikace strategic marketing marketing management communication in marketing učebnice textbooks
ISBN	978-1-292-72703-5
Physical Description	xxviii, 771 stran : barevné ilustrace ; 28 cm

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Status	More Information	Location	Call Number
Status In process	More Information	Location Study room - 3rd floor	Call Number 339.138/KOTLER,P.