Marketing research : using analytics to develop market insights

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Bibliographic Details
Main Authors	McDaniel, Carl, Jr., 1941- (Author), Gates, Roger H., 1942- (Author)
Format	Book
Language	English
Published	Hoboken, NJ : Wiley, [2021]
Edition	Twelfth edition
Subjects	marketingový výzkum marketing research učebnice textbooks
ISBN	978-1-119-71631-0
Physical Description	xvii, 365 stran, 40 různě číslovaných stran : barevné ilustrace ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/McDANIEL,C.

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