B2B marketing guidebook. Vol. 2, Advanced B2B marketing tactics, AI, and case studies /

• Other Authors: Seebacher, Uwe G. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer, 2025.
• Edition: Second edition 2025.
• Series: Contributions to management science,
• Subjects: Industrial marketing.; Industrial marketing > Case studies.; Artificial intelligence > Marketing applications.; elektronické knihy; electronic books
• ISBN: 9783031911958; 9783031911941
• ISSN: 2197-716X
• Physical Description: 1 online zdroj (xv, 737 stran) : ilustrace.

The future of B2B marketing isn't coming -- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-i...