B2B marketing guidebook. Vol. 2, Advanced B2B marketing tactics, AI, and case studies /

• Other Authors: Seebacher, Uwe G. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer, 2025.
• Edition: Second edition 2025.
• Series: Contributions to management science,
• Subjects: strategický marketing; podnikový management; inovace; management prodeje; marketingový management; strategic marketing; industrial management; innovations; sales management; marketing management; elektronické knihy; sborníky; případové studie; electronic books; papers of several authors; case studies
• ISBN: 9783031911958; 9783031911941
• ISSN: 2197-716X
• Physical Description: 1 online zdroj (xv, 737 stran) : ilustrace.