Rethinking Advertising : Ethics and Effectiveness

• Main Author: Vandenberg, Kathleen M.
• Other Authors: Tinger, Mariah
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
• Edition: 1st ed.
• Subjects: Advertising > Moral and ethical aspects.; Marketing > Moral and ethical aspects.; elektronické knihy; electronic books
• ISBN: 9783031865367; 9783031865350
• Physical Description: 1 online zdroj

With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies li...