Rethinking Advertising : Ethics and Effectiveness

• Main Author: Vandenberg, Kathleen M.
• Other Authors: Tinger, Mariah
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
• Edition: 1st ed.
• Subjects: reklama a propagace; reklama a propagace > etické a morální aspekty; internetová reklama; internetový marketing; advertising; advertising > ethical and moral aspects; Internet advertising; Internet marketing; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9783031865367; 9783031865350
• Physical Description: 1 online zdroj