Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling.

• Main Author: Burmann, Christoph
• Other Authors: Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael, Klein, Kristina, Piehler, Rico
• Format: eBook
• Language: English
• Published: Wiesbaden : Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2025.
• Edition: 3rd ed.
• Subjects: Brand name products > Management.; Branding (Marketing); Business.; Marketing.; elektronické knihy; electronic books
• ISBN: 9783658483159; 9783658483142
• Physical Description: 1 online zdroj (396 stran)