Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling.

• Main Author: Burmann, Christoph
• Other Authors: Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael, Klein, Kristina, Piehler, Rico
• Format: eBook
• Language: English
• Published: Wiesbaden : Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2025.
• Edition: 3rd ed.
• Subjects: řízení značky; obchodní značky; marketingový management; produktový management; brand management; brand name products; marketing management; product management; elektronické knihy; učebnice; electronic books; textbooks
• ISBN: 9783658483159; 9783658483142
• Physical Description: 1 online zdroj (396 stran)