B2B Marketing Guidebook - Vol. 1 : The Strategic Foundations of Next Generation B2B Marketing

• Main Author: Seebacher, Uwe
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
• Edition: Second edition
• Series: Contributions to Management Science
• Subjects: strategický marketing; řízení vztahů se zákazníky; podnikový management; inovace; management prodeje; marketingový management; strategic marketing; customer relationship management; industrial management; innovations; sales management; marketing management; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9783031911835; 9783031911828
• ISSN: 2197-716X
• Physical Description: 1 online zdroj