B2B Marketing Guidebook - Vol. 1 : The Strategic Foundations of Next Generation B2B Marketing

• Main Author: Seebacher, Uwe
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
• Edition: Second edition
• Series: Contributions to Management Science
• Subjects: Marketing.; Management.; Sales management.; elektronické knihy; electronic books
• ISBN: 9783031911835; 9783031911828
• ISSN: 2197-716X
• Physical Description: 1 online zdroj

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international expert...