Fashion Marketing : The Contemporary Marketing Mix

• Main Author: Costin, Laura
• Other Authors: Barnes, Liz
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
• Edition: 1st ed. 2025
• Subjects: Fashion merchandising.; Marketing.; Branding (Marketing); Luxury goods industry.; elektronické knihy; electronic books
• ISBN: 9783031825712; 9783031825705
• Physical Description: 1 online zdroj

This book offers a comprehensive overview of key topics, debates and issues in the field of fashion marketing. The purpose of fashion marketing is to understand the needs of consumers and to orientate both strategic and operational activities to satisfy those needs. In recent times, fashion marketin...