Essential B2B Marketing Strategies : Theories, Cases and Concepts for a Contemporary World

• Main Author: Chowdhury, Naushaba
• Other Authors: Balaraman, Pravin, Liu, Jonathan, Sirkeci, Ibrahim, Wilson, Jonathan A. J.
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
• Edition: 1st ed. 2025.
• Subjects: strategický marketing; řízení vztahů se zákazníky; podnikový management; inovace; marketingový management; strategic marketing; customer relationship management; industrial management; innovations; marketing management; elektronické knihy; učebnice; electronic books; textbooks
• ISBN: 9783031911040; 9783031911033
• Physical Description: 1 online zdroj